Perfect for a shop specializing in selling flags. They use their blog to educate readers on different flags, posting stories on the history of different flags used in the area.

Often using guest bloggers to keep things interesting, Giftshop has posted articles about the history of the British flag, which almost sold out during the marriage. It is clear that this gift shop knows about flags and that they want to share their knowledge with their readers and connect them with other great resources found on the internet.

They have both a gift shop blog and also the flag shop blog. Using both of these techniques, this gift shop uses their blog to show others that they know their business. While the Giftshop is definitely targeting a niche market, it is still is doing an outstanding job of proving they are an expert in the area and connecting potential customers to their products by way of knowledge.